Schemes

It is well known that maintaining weight is an energy equation: calories in, calories out. The formula is a simple one of sums and differences--add up energy ingested, subtract energy burned. A total of 3,500 extra calories signifies one gained pound; conversely, a deficit of 3,500 indicates the loss of a pound. A straightforward computation indeed.

However, eating is rarely so simple, because calories are far from the only factor of consideration. Vitamins, minerals, phytonutrients, fiber, macronutrients: in other words, the quality of the food. Consider the example of Weight Watchers® brand Golden Sponge Cake:

The pleasantly slim, oblong box touts a reassuring Weight Watchers® logo. It contains six individually wrapped pastries that bear a remarkable resemblance to Hostess Cakes brand Twinkies®. They are fluffy and golden, plump with creamy white filling--but with only 80 calories and 3 grams of fat apiece, reasonably healthy and perfectly incorporable into a nutritious diet, right?

Perhaps not. Past the Golden Sponge Cake's rather uncatchy moniker, 1 Point Badge, and charming exterior, there is nearly nothing comforting about its contents. And it has many, many contents, 44 precisely--the first of which is sugar. If that were not suspicious enough, consider the others: enriched flour, stripped of any nutrients it once posessed and fortified with non-absorbable ones. Monocalcium phosphate: what is that? A common component of agricultural fertilizers. Er... what is it doing in my snack? Propylene glycol: used in deodorants, antifreeze, massage oils. Artificial flavor: unlike in people and detective novels, I do not appreciate mystery in my food.

In Steve Ettlinger's delightfully probing book Twinkie, Deconstructed, the soft, buttery nature of the Twinkie is scrutinized carefully. Turns out that the 'butter' is manufactured from natural gas; the filling is shiny and voluminous thanks to cellulose gum. Horrifying indeed, but not much worse than the Golden Sponge Cake, despite its claims of health and guiltfree snacking. Both contain ingredients that, when isolated, would never be considered edible. Baking them into pastries should not alter that fact.

Which results in a basic rule of thumb: if a food (or sub-food) needs to extol its own virtues by way of bright assertions of health, it doesn't really deserve them. No manufacturer would waste money promoting a product that is truly, irrevocably healthy--think fresh fruits and vegetables. Parsnips are not labeled "low calorie," nor are pumpkins stamped with the words "high fiber."

Remember that products are marketed so that you will buy them. So buy real food, read the labels, and caveat emptor.

7 Comments:

  1. tycaptainobvious said...
    i think i need you around every time i eat anything, tinar <3
    Bell said...
    spreading awareness one deceitful weight loss diet at a time...

    you should blog about different diets too!!!!!

    awesome!! <3
    Sarah Teplitsky said...
    i think this was your best entry yet! and im commenting :)
    stefan said...
    that was really interesting...thanks for turning me off of my daily afternoon pick-me-up consisting of an assortment of hostess delicacies, washed down with a nice refreshing can of an energy drink (those are healthy, right?).
    i guess what you can take away from the this is that what tastes like a cake, has the nutrition of a cake.
    Ankur Ahuja said...
    so this was definitely your most insightful post yet. thank you for enlightening us of the fertilizer product in otherwise "healthy" snacks. your level and usage of English continues to amaze me--you should definitely consider a career in journalism!
    S T said...
    Here is the comment.
    This enlightening info will not stop me from eating twinkies!
    Anonymous said...
    the thing about the food industry today, as you hinted at, is the element of "surprise" within each bite of food. the food industry today is structured in such a way as to leave where we obtain our food a "mystery." think back to your last meal. does anyone have an intimation as to where the food consumed in the meal previous came from? albeit delectable, "twinkies" and other foodstuffs merely signify the rapid decline of the obstinate food industry. (anonymous' laptop is running out of juice; thus, this counter blog will have to be curtailed. hehe :P)

Post a Comment



Newer Post Older Post Home